My client and her mother lived together at 435 Rolkin Road: a 3-bedroom townhouse set over 3 levels. As the years went on, it became clear that a move was necessary: going up and down the stairs had turned into an unnecessary challenge for mom. While preparing to list, they moved into a new townhouse with a ground floor bedroom and common area that made everyday living so much simpler. Her mom could even get outside for daily strolls! The only roadblock preventing them from fully enjoying their new setup? Their previous home was still sitting on the market, causing undue financial stress that forced my client to pick up extra shifts just to cover both mortgage payments while they waited for results that never came — until we stepped in.
During the original listing run, two months passed during prime spring sdmarket season before they went offline. We relisted the property in late July. Right away, we noticed that there was work to be done — in a crowded townhouse market like Charlottesville, the most thoughtful tweaks can make a world of difference. Overall, our goal was to revamp the listing to showcase its best features. Some upgrades we made? Elevating the staging strategy, effectively highlighting the property’s stunning deck and mountain views, making a modest but meaningful price adjustment, and upgrading the photography to stop buyers from scrolling on.
We ended up selling at full asking price with just a small $2,500 buyer concession toward closing costs. But the best result of all? Being able to give my client and her mom the stairless and stress-free future they deserve.
"Mike was very supportive and informative throughout the process. He was encouraging and optimistic. He gave me clear instructions and kept me updated. I am glad I was able to find such a professional with knowledge and experience that I can put my trust in and let the process flow smoothly. We are successfully closed and I will definitely keep in touch with Mike, so I can hire him again in the future!
Highly recommend!"
Get in touch for smart strategies and local insight whether you’re buying, selling, or just exploring. -Mike Gaffney
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