Step inside a turnkey selling experience built to let your home shine and secure the best price. Driven by cutting-edge marketing, data-powered pricing, and transparent communication, our process is designed to give every seller the edge in a competitive, evolving market. Together, let’s find the right buyer for your listing — and deliver the return on investment you deserve.
Our Process: Hand-crafted for a seamless, successful sale.
First things first — we’ll assess what we’re selling and get a sense of your goals to form the foundation of our strategy.
Pricing isn’t everything — but it’s more important than ever to make sure we get it right. At this stage, we’ll give you our informed take on that magic number that strikes the ideal balance between maximizing your property’s value and setting the bar too high.
Now it’s time to showcase your listing in its best light. From de-cluttering and creating a neutral canvas to painting and staging, we’ll unveil a space that makes every buyer feel at home.
If one bad photo can undo all your listing’s hard work, our photography toolkit is designed so you’ll never have to find out.
Between our vast network and tailored marketing strategy, we’ll make sure we reach the right buyers wherever they’re searching.
The good news? We have a finalized offer. The better news? We’re here to work through any contract contingencies on your behalf — from the inspection to the homeowner’s association review — so nothing stands in the way of your seamless closing.
On closing day, you’ll either pre-sign or have your attorney attend on your behalf — meaning all you need to do is sit back, relax, and wait for your funds to arrive. And although we’ve already coordinated final logistics, know that we’re always just a phone call away and ready to support you in whatever comes next.
Step one –we need to see the place! This is a way for us to familiarize ourselves with your home and for you to show off what you’ve done to the place. Any issues you are having? We will take it all in, take notes, and use this meeting as a starting point to understand what your goals are and start formulating a plan forward.
After seeing the home we will go to the drawing board to create an overall strategy and workup a pricing opinion. Pricing isn’t everything but it’s huge. We need to make sure we are maximizing dollars but not over-pricing; buyers are very price-sensitive so if we miss the mark by just a small amount we will get no showings. It’s a fine line and this is where our market experience pays off.
Once we have a game plan for price and timing we will need to make sure the home shows in the best way possible. Most often we work with what you have already in place –sometimes we need to de-clutter and de-personalize in order to show off your space. If the space needs a little more help we have professional stagers we can bring in to design the perfect furniture layout.
Are there any odd jobs that we need to take care of? We have handymen, contractors, and painters that can come tackle projects so the home is in tip-top shape.
If your property is in a homeowner’s association, we will also need to gather up the association documents. Budget, by-laws, rules, etc. Anything here we need to be aware of in terms of upcoming special assessments, past work, or rules.
Photography is one of the most important pieces of the puzzle. When buyers search online and a property meets their criteria this is the first thing they look at. We have excellent photographers that we have worked with for years. We always do top quality images so windows are not washed out with natural light and you can see the view out of the window. Images are not distorted with strange lenses. And we take as many photos as needed to ensure every aspect of the home is showcased.
For some listings we bring in videographers and drone video to showcase your home in a high quality manner. We also have access to virtual walkthroughs with 360 degree cameras so users can click through and look around the space virtually.
Between our own marketing efforts and Compass’s system the list of services we employ to get our job done is endless.
Our vast network of brokers and clients will be the first to see the listing. Social media, e-blasts, and direct phone calls and conversations help to get your listing in front of everyone else in the real estate “trenches” right now.
We syndicate all listing data and all high-res photos to all the appropriate “third-party” listings sites (e.g. Zillow, Redfin, Trulia, etc.).
We use Adwerx to geo-target individuals to display our listing to those that are likely to be interested in your property. Simply put, if someone is geographically near your property and browsing websites our listing will show up as a banner or side bar ad and follow them around to sites like ESPN, Forbes, MSN, and more.
For a seller with a listing on the market, feedback is invaluable. We track every showing, inquiry, and conversation in a shared document so you always know how showings went, how many you’ve had, and what buyers think.
Once we get an offer finalized and go under contract we begin to work through any contract contingencies. The buyers will do their inspection, we will negotiate any repairs/credits (if applicable), and buyers will do their review of the homeowner’s association. Our team attends the appraisal and any other appointments to make sure we are meeting deadlines and get to closing smoothly.
Sellers don’t need to attend closing as you will pre-sign and/or will have a power-of-attorney in place so your attorney can close on your behalf. On closing day, all you’ll need to do is sit back and wait for your funds to arrive!
After closing we are here for any advice you may need. We’ll make sure you have the documentation you need for tax time and stand ready for any and all questions or future real estate endeavors.
Looking to increase your home’s worth without breaking the bank?
Introducing Compass Concierge, an exclusive program that empowers sellers to get fronted for the cost of valued home improvement services — all with zero due until closing. Whether you’ve been waiting to upgrade your kitchen or need help with staging expenses (and so much more) our Concierge program is the hassle-free way to sell your home faster and for a higher price.
Uncovering a New Angle For Every Listing
Not every home is ready for its moment in the spotlight when you decide to list. But luckily, strategic staging can go a long way — which is why we bring in the professionals. Steeped in what buyers want, our staging team transforms spaces to create a connection with every prospect who walks through the door.
In a digital, visually-focused world, listing photos are the first impression buyers will have of your home — so let’s make sure it counts. Our trusted photographers are experts at their craft, snapping well-composed shots that capture the most impactful details without compromising on quality. To add dimension where needed, we’ll create cinematic video walkthroughs and deliver aerial drone footage for a more immersive view of your home that invites buyers in.
Once your listing is picture-perfect, it’s time to build the buzz. Not only will your home get screentime on major platforms like Zillow and Redfin, but it will be showcased to the vast Compass network of motivated brokers and clients nationwide. Social media posts, e-blasts, and direct phone calls help to spread the word, while digital ads will geo-target buyers browsing near your home.
Ready to chat? We’ll start with a free pricing analysis and insider strategy session — no strings attached.
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